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App Tracking Transparency lets users opt out of all ad targeted tracking

Apple’s new privacy mechanisms in its App Tracking Transparency feature will allow users to opt out of other types of tracking beyond the company’s IDFA tag.

Credit: AppleCredit: Apple

The App Tracking Transparency (ATT) feature, slated to launch in iOS 14.5 in early spring, will require apps to obtain permission from users before tracking them across other websites and apps. If a user opts out of tracking, developers are required to comply.

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