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Apple AR ambitions could expand Personal Shopping and tech support sessions

Using Apple AR hardware, future Apple Store Personal Shoppers could demonstrate devices to users, and show the products interactively within the customer’s home.

The familiar Apple Store app (rear) could become an AR experienceThe familiar Apple Store app (rear) could become an AR experience

Apple already uses AR to preview new devices, such as letting a prospective Mac Pro user see just how big that machine will be on their desk. Even Apple doesn’t do it for every device, though, and new research about personal shopping suggests that it intends to.

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