Updated 01/26/21: We’ve updated this article with our predictions for 2021. Apple has not yet officially announced any of its events for the year, but history gives us lots of clues about what to expect.
Apple doesn’t often participate in big industry-wide events like CES or E3. The most valuable company in the world holds its own events, thank you very much. Several times a year, Apple invites the press and industry professionals out to a theater to hear all about its latest products and services. Apple calls these “Special Events,” and streams them online to its millions of fans.