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Apple’s Jeff Williams and Jay Blahnik talk new ‘Time to Walk’ feature

Apple Fitness+’s Time to Walk feature aims to encourage people to walk and connect with interesting people, Apple COO Jeff Williams and Fitness and Health technologies director Jay Blahnik, with the new Apple Watch addition meant to mimic going for a walk with someone.

On Monday, Apple launched the Time to Walk audio workouts for Apple Fitness , a walking workout led by a celebrity talking about their lives as the user ambles around. In an interview, Williams and Blahnik offered someone extra thoughts behind the creation of the feature.On the subject of how the feature functions, namely a celebrity speaking to the user with occasional images appearing on the Apple Watch screen, Blahnik told The Independent that there was a “lot of ways that the creative execution of this could have gone, but in the end, having just the guest felt like the right thing.”

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