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Data shows 62% of Apple TV+ subscribers are on a trial, most don’t plan to renew

The majority of Apple TV+ subscribers are currently on a free promotional trial and most don’t plan to renew their subscriptions, a new survey claims.

Credit: AppleCredit: Apple

In the fourth quarter of 2020, 62% of Apple TV+ users were on a promotional plan, according to MoffetNathan’s Q4 SVOD Tracker report (via Variety). Those promotional plans have been given to buyers of new Apple products since Apple TV+ launched in 2019.

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