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Google wraps up $2 billion Fitbit acquisition

After more than a year of fighting for regulatory approval, Google has concluded its $2.1 billion acquisition of Fitbit, and is promising to silo Fitbit data away from Google’s ad business.

Certain Fitbit devices have companion iOS appsCertain Fitbit devices have companion iOS apps

The completion of the deal was announced by Google’s Rick Osterloh in a post on Thursday morning. The post noted that Fitbit users’ privacy will be maintained — and those promises may have been part of the long approval time.

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