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Rebranded Paramount+ streaming service launches on March 4

The upcoming Paramount+ streaming service, a rebranding of CBS All Access with an expansion of available content, is set to officially launch on March 4, 2021.

Credit: ViacomCBSCredit: ViacomCBS

Paramount+ will go live in the U.S. and Latin America on March 4, ViacomCBS said Wednesday. The company said a more detailed overview of the streaming plans will be revealed at its fourth quarter earnings call on Feb. 24.

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