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Today in Apple history: Mac’s ‘1984’ ad debuts in theaters

January 17, 1984: A week before its famous airing during Super Bowl XVIII, Apple’s iconic “1984” ad debuts as a trailer in movie theaters. To hype its revolutionary new Macintosh computer, Apple buys several months of promotion from theatrical ad distributor ScreenVision. Cupertino’s sci-fi-tinged “1984” spot — which depicts a sledgehammer-wielding freedom fighter taking on […]

(via Cult of Mac – Tech and culture through an Apple lens)

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