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Vintage Apple retail sign goes up for auction with $12,000 starting bid

An original Apple retail sign that was used to advertise the company’s computers in the late 1970s is set to hit the auction block later in February at a starting bid of $12,000.

Credit: Nate D. SandersCredit: Nate D. Sanders

The sign, which measures four feet by five feet, was displayed by an authorized reseller who first learned about Apple at a computer conference in 1976. The sign itself is dated to 1978. It goes up for auction on Thursday.

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