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Warner Bros exec JP Richards named Apple TV+ head of marketing strategy

Apple has appointed current Warner Bros executive JP Richards the head of film marketing strategy for Apple TV+ as part of its original content strategy.

Credit: Warner BrosCredit: Warner Bros

The executive will report to Apple video marketing chief Chris Van Amburg when he officially starts at Apple in February, Deadline reported. According to the report, Richards will assist Apple with its growing original film ambitions.

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