Apple isn’t exactly known for its low prices. The iPhone X was the first handset to cost more than a thousand bucks, the wheels for the Mac Pro cost $699, and just last month it launched a $549 pair of AirPods. Heck, it sells a charger that isn’t even very good for $129.
But when it comes to its phones, Apple consistently gets it right. It’s true that the most expensive iPhone 12 tops out at $1,399, but for the most part, the iPhone 12 is very attainable, even with 5G and OLED displays across the board. When compared to the top flagship phones of 2020, in fact, the iPhone 12 slides in well under the average premium Android handset.